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EV-29487 Commercial Didpensing Module 2 (2010-09-15 09:00:00) 1.0 general point Total Marketing Resouce The Commercial Dispensing Course is designed to teach delegates to confidently explain and offer the highest possible level of clinical care and optical products in a professional and tasteful way  
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EV-29486 Commercial Dispensing Module 1 (2010-09-15 09:00:00) 1.0 general point Total Marketing Resouce Delegates on this course will learn ways to confidently and tastefully offer the best levels of clinical care and products to patients. This has shown to lead to high levels of patient satisfaction
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EV-28835 - Attracting New Contact Lens Wearers ." Comfort Technology in Daily Disposable Materials. (2010-09-15 11:30:00) 1.0 contact lens point CIBA VISION PRACTICE ACADEMY Daily disposable lenses are the fastest growing modality. Much of this growth has come from new wearers being recommended this type of contact lens by their Eye Care Practitioner. This course demonstrates how both the practitioner and their practice can benefit from this growth, providing the practitioner with new, innovative techniques in introducing lenses to non-wearers. These innovative techniques can enhance the customer journey, help to grow the value of contact lenses within your business and build patient loyalty, and have been shown to assist in the purchase of higher value spectacles. In addition this course offers education in modern contact lens material technology, covering the latest innovations available to improve wearer comfort throughout the day and achieve biomimesis ." the ultimate aim in contact lens development. 
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EV-28601 Extended wear (2010-09-15 13:00:00) 1.0 contact lens point CIBA VISION PRACTICE ACADEMY This lecture allows eye care practitioners to work more confidently and responsibly with extended wear contact lenses by allowing them to identifying those who may obtain benefit from their use, understanding the material properties, providing adequate and accurate education to patients about extended wear and being able to identify and manage complications associated with extended wear.
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EV-28707 Growing Your Practice - Soft Multifocals MAde Easy (2010-09-15 13:00:00) 1.0 contact lens point CIBA VISION PRACTICE ACADEMY An interactive and stimulating course with a unique business demonstration uncovering the huge potential for contact lens wearers within your practice. The training explores the barriers to fitting multifocal contact lenses and seeks to raise the practitioners confidence in fitting modern multifocal contact lenses, a significant improvement from the technologies that existed just a few years ago. We will review the currently available silicone hydrogel multifocal contact lenses and compare the material and design technologies and discuss the fitting process for each lens type via a step by step guide to both the initial fitting and over-refraction. In addition guidance will be given on how to best communicate the clinical aspects of presbyopia, its correction with multifocal contact lenses and specific tips for success will be given.
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EV-28008 Maximise the lifetime value of your patients (2010-09-15 16:00:00) 1.0 general point CIBA VISION PRACTICE ACADEMY This course is designed to enlighten practitioners and practice staff on the benefits that can be gained by fitting teenagers and young people with contact lenses. In doing so they will be able to meet the specific needs and aspirations of this age group more effectively. The course will provide evidence based information and techniques so that the practitioner is both aware of, and can apply knowledge gained within the consulting room and in the wider practice environment.
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EV-27815 Growing Your Practice - Soft Multifocals MAde Easy (2010-09-15 17:30:00) 1.0 contact lens point CIBA VISION PRACTICE ACADEMY An interactive and stimulating course with a unique business demonstration uncovering the huge potential for contact lens wearers within your practice. The training explores the barriers to fitting multifocal contact lenses and seeks to raise the practitioners confidence in fitting modern multifocal contact lenses, a significant improvement from the technologies that existed just a few years ago. We will review the currently available silicone hydrogel multifocal contact lenses and compare the material and design technologies and discuss the fitting process for each lens type via a step by step guide to both the initial fitting and over-refraction. In addition guidance will be given on how to best communicate the clinical aspects of presbyopia, its correction with multifocal contact lenses and specific tips for success will be given.
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EV-27729 Maximise the lifetime value of your patients (2010-09-15 18:00:00) 1.0 general point CIBA VISION PRACTICE ACADEMY This course is designed to enlighten practitioners and practice staff on the benefits that can be gained by fitting teenagers and young people with contact lenses. In doing so they will be able to meet the specific needs and aspirations of this age group more effectively. The course will provide evidence based information and techniques so that the practitioner is both aware of, and can apply knowledge gained within the consulting room and in the wider practice environment.
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EV-28461 Presidential Address 2010 (2010-09-15 19:00:00) 1.0 contact lens point BRITISH CONTACT LENS ASSOCIATION Presidential Address 2010
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EV-28655 Toric Workshop 2 (2010-09-16 08:30:00) 2.0 contact lens points CIBA VISION PRACTICE ACADEMY Soft toric contact lenses are underutilised within the profession and have the potential to provide significantly better visual outcomes for over 50% of the spectacle wearing population. Given that ‘poor vision’ is the 2nd highest cause of contact lens drop-out (1st is lens comfort), it is important the eye care practitioners offer patients the best possible vision as possible in order to maximise their longevity in lens wear. Toric contact lenses require a greater level of skill by practitioners in order that they are used and adjusted effectively. This workshop provides a hands-on opportunity for practitioners to perfect their toric lens fitting skills and ensure that they can provide an appropriate level of care, vision and freedom from spectacles to their astigmatic patients. 
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