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CET Details
CET Summary
| CET Name : |
- Communication Strategies ." Enhance the Patient Journey. |
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| Target Group : |
Optometrists
Dispensing Opticians |
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| Standard of CET : |
Not Set |
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| Short CET Abstract : |
The Practice Academy recognises that effective communication is a very broad subject. With our trainers being able to offer a flexible and interactive approach to training, this course can take advantage of a uniqueness of what the Practice Academy offers. By taking into account the clinical and business needs of the practice, the trainer is experienced in working with the practice to identify areas of communication to best help develop their interaction with patients. In so doing, the practice can then deliver excellence in customer service and build a more effective and successful practice |
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| CET Duration / Length : |
1 Learning Hour |
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| Number Of Points : |
1.00 |
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| Points Type : |
general |
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| CET Cost : |
N/A |
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Further Details
| Learning Objectives : |
1.Understand the importance of being a good communicator (versus a poor communicator) and how this can impact on the outcome for patient and practice. 2. The ability to use effective listening skills and social techniques to build mutually beneficial relationships. 3. Understand how best to communicate clinical findings; showing a respect for personal space, cultural difference, language and body language, and in an empathetic manner when required. 4. Gain knowledge of strategies for effective communication with patients of different ages - with different needs, concerns and anxieties - and provide an effective handover with practice staff. |
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| Author Short CV(s) : |
Nick P Atkins FBDO (Hons) CL FBCLA
Nick Atkins is a Contact Lens Optician who has gained commercial expertise in sales and marketing working for Bausch & Lomb and as General Manager of Advance VisionCare, a successful refractive surgery clinic, he established in Harley Street. During the past 6 years Nick has established his own specialist ophthalmic marketing and professional services consultancy, PTR Consultants Ltd. within the eye care industry. Most recently Nick has set-up a specialist optical contract sales company Positive Impact.
PTR Consultants is the sister company to Proven Track Record Ltd. the training company Nick established in 2002 with remit to provide both clinical and commercial training to a multi-disciplinary audience. Nick has lectured extensively on clinical and business related subjects throughout the UK and Ireland. Additionally, has coordinated a number of clinical trials, co-authored posters and written clinical papers and numerous articles. He is a long-standing contact lens practical examiner for the Association of British Dispensing Opticians (ABDO) and is an inaugural Fellow of the British Contact Lens Association (BCLA). Finally Nick is currently Immediate Past President of the BCLA, a Director on the Board of ABDO and still finds time to do a regular contact lens clinic in independent practice.
Keith Cavaye FBDO(Hons)CL, SMC(Disp), FBCLA
Keith is an experienced contact lens optician currently working as an independent locum, industry consultant and CIBA VISION Practice Academy Consultant. For nine years he taught contact lens practice as sessional lecturer at Anglia Ruskin University. Keith has completed a rigorous selection process and additional training to be a deliverer of CET as part of the CIBA Vision Practice Academy.
Relevant History
• Professional Services Manager, Indigolighthouse Group
• Contact Lens Product Manager, Dollond & Aitchison
• Contact Lens Services Manager, Boots Opticians
• ABDO contact lens practical examiner
• Council member a British Contact Lens Association
• ABDO Board member
• Past GOC council member, still serving on GOC committees.
• Chairman of ABDO CET committee and member of the contact lens committee
• Published various articles on contact lens related subjects
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Assessment Methods and Facilities
| Modality : |
Lecture |
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| Closing Date (if applicable) : |
4-Sep-2010 |
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| Self-Assessment Method : |
Submission Of Short Answers |
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| Evidence of Completion : |
Simple Signed And Dated Certificate |
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| Feedback Collection Method : |
Interview |
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| Special Facilities / Equipment : |
The presenter will facilitate the group activities and provide any note paper required to formulate scripts for future role play to cement the learnings from the session.
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Other Information
| Internal CET Reference : |
PA5-CS |
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| Competencies Covered : |
Communication Skills for Optometrists
Communication Skills for Dispensing Opticians |
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| Any Other Information : |
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